OCTOBER WAS ONE FULL MONTH

Stuart Perry • July 10, 2024

This week has been a very busy week for the camera industry with several new items announced.

Nikon started the week off with the introduction of its DX version of the Z-Series mirrorless camera range, the Z50.


Nikon states:
"Meet the Z series mirrorless camera for the rest of us. Insanely small. Tough. Dead simple to use. Connected to your phone. Ready to transform you into a pro-caliber creator. Your followers won’t know what hit ’em."

A black nikon camera is sitting on a white surface.

Keeping with Nikon's tradition of always having the same mount across their camera ranges the Z50 is no different. The Z50 has the same mount as the Z7 and Z6 cameras and can utilize the already existing S mount lenses from the full frame range. Already have F-mount lenses? No problem the FTZ adapter will take care of that even with the Z50.

The small form factor has no IBIS (in-built image stabilization) so you will have to rely on lenses that carry stabilization which was a bit of a let down considering the FX mirrorless lenses do not have any stabilization built into them, yet the new DX mirrorless lenses do.

Click the links below for product Specs


Nikon Z50 Body

Nikon Z50 16-50mm Lens Kit

Nikon Z50 two lens bundle


Also announced by Nikon are 3 new lenses (2 DX mirrorless lenses and 1 FX lens).

The Nikkor S 16-50mm VR DX lens looks like it will be the new "kit" lens going forward with the DX (APS-C) format. Having a 35mm equivalent length of 24-75mm it has good versatility as a walk-around lens, or, the lens you always start with as such when the camera sits in the kit bag for your travel photography.

A close up of a camera lens on a white background.

Another DX format S mount lens announced this week was the 50-250mm lens, which makes sense as it helps cover the most common zoom requirements and makes for a good lens-partnership with the 16-50mm "kit" lens.

A close up of a camera lens on a white background.

On the same day Nikon also announced the long awaited NOCT lens: the FX S-mount 58mm f0.95 mirrorless lens. Night (Noct) lenses are always a treat to have in your kit and the 58mm f0.95 will be no different, well erhem (polite cough), as long as you have a spare $10,499 in your back pocket that is.

Considering that lens manufacturing companies such as Voightlander etc, have Night lenses of their own already available for full-frame at anywhere between $1700-$3000 for the F-mount I can see the Noct 58mm will only be for the elitist or for the financially well endowed. A very "Leica" move as such (i.e. very expensive and aiming at a very niche market place for no real obvious reason) and is something I would never have expected Nikon to ever do.

Disgust at pricing aside, I sure want to get my hands on and try out the lens once it is available, especially as low and challenging light is my [not so] secret passion.


Canon were not far behind Nikon's crop-sensor announcements with a crop-sensor announcement of their own:
 the EOS M200. Continuing on from the smaller more automated EOS M100 the EOS M200 brings to the format 4k video.

A canon eos camera is sitting on a white surface.

Aiming at the baseline consumer Canon are hoping to woo New comers to their own mirrorless systems and are greatly taking aim at the creator profiled market.

Personally I would have to say that if you are starting fresh out of the blocks into the online-entertainment world or simply wish to share selfie vids etc then this is a great way to start out.



Also this week, Olympus announced the long long l-o-n-g awaited update to the OM-D E-M5 line of cameras: The new OM-D E-M5 Mark III. It is internally very much the same as the OM-D E-M1 Mark II in specifications but in a smaller more portable format. The OM-D E-M5III follows its predecessors design format, the only 2 main physical differences is the battery is the smaller BLS-50 and the body material is no longer metal.


The olympus om d e m5 mark ii is a camera with a large lens.

Olympus state, "Seeking adventure is in your DNA. You’re passionate about photographing all the far-flung places you visit. The E-M5 Mark III is just what you’re looking for. It’s compact, lightweight and comfortable — made for roaming the biggest cities, the smallest villages or the most remote destinations on earth. You’ll feel exhilarated instead of exhausted from carrying heavy gear. And then there’s the stunning stills and video. Thanks to an impressive range of pro technology, you’ll come home with images you’ll want to see over and over again. The E-M5 Mark III. All you need in one astoundingly portable system."


At the same time Olympus also announced that all pre-orders will qualify for a free additional battery for only pre-orders up until 21st November when the unit is expected to land on shelves across North America.

In other news:


DJI have announced the Robomaster S educational Robot.


A robotics kit that encourages learning on how robots are built and it comes disassembled so that you can build it to how you wish.


Up to 46 customizable components give you unlimited space for innovation, helping you grow and learn in an exciting way that expands the capabilities of your S1, and yourself. Six PWM ports support customized accessories, allowing you to explore the unlimited possibilities of the S1 and the magic of the robotic world. 

As usual, see our stores for more details on any of the above mentioned products. Stay safe and have a great week.

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The Vlogger Set up In our world of online celebrity and specialist video content providers: there has been more and more attraction towards a personal video camera set-up at home (or work); be that for youtube or twitch and other likened sites. We often get people asking us about what they need to set up and usually after a 5 minute conversation nearly everyone we have spoken to requires the same basics. I use the word basics as you can go as deep into online streaming or video creation as you want to go. There is plenty of free video editors out there be them packaged already with laptop/computer purchases, but a good one to get you going if you don’t have one is the Open-Shot Video Editor. It is simple, easy to use, and has a plenty of tutorials for it online. Yes it is very limited but at least you are getting your content out. So to begin with you have to ask yourself are you streaming or are you producing content to be edited together? For streaming it is always best to get an actual video camera. Yes there are plenty of so called web cams out there but the options that come with those cameras are somewhat limited. If you purchase an actual video camera such as the Sony HDR-CX900 or the Sony FDR-AX53 you will get clearer streaming video, and the ability to adjust zoom to a greater extent than PC video cams or a laptop cam can. Remember, clarity will keep your audience attentive. There is nothing worse than pixelated streamed video. Simply put pixel artifacts are annoying. So stay with a dedicated video camera to get the best pleasing results. When it comes to content for youtube or other online sharing platforms then usually most people are editing many small series of video footage (usually between 5-30 seconds) and splicing them together on an editing platform. So for this way of doing things the camera options are a lot more. The basic fact is that any camera that can do full HD video will do. But saying that: for better more practical results it is better to have a modular system. Be that from Nikon, Canon, Sony, Panasonic or even Olympus. The mirrorless systems are always going to be a better choice for video, as mirrorless cameras do not get as hot as their DSLR brethren when doing video(mostly). This usually means: less heat equals less visual noise so better quality video. Our recommended camera set ups are often within the budget of the creator. But to begin with you don’t need to spend more than a $1000 on the whole setup. So in this sense the Sony A6000 , or the Panasonic G7 are more than enough to begin with. It is all about the lens you use and the lights that you have. For the lens, if you have a stationary set-up then its best to go with a focal length of anywhere between 50mm-85mm anything between those lengths are fine as there is very little to no distortion if a person comes close to the lens. Prime lenses which are lenses that use a single focal length are always better quality, with a narrower depth of field, and give a better representation of the scene. You could use packaged kit lenses if you wish to keep it on a low low budget but it is recommended to have at least one prime lens. Lighting also plays an important part based on how you wish to best represent you and your scene. Near field lighting panels such as the Vid-pro LCD lighting panels (Z-96 and LED300) are more than enough light for most Casters and Presenters. They are near field though, so if you need something a little more light-flooding as such do look at the larger studio panels again from vid-pro such as the LED604 or LED1X1 panels. For the microphone never use the on-board mics on any camera. They are the worst mics ever. 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